Initially, push notifications were conceived as an auxiliary tool for the user: to remind about an event (both an online event and a real one, that is, held not on the Internet), notify about the release of a new article on the site of interest to the user, inform about discounts etc. etc. But the cunning fellow advertisers have altered everything a little-they figured out how to make money on push traffic. Let's understand what push traffic is, how it works, what traffic arbitrage is, and whether it is useful for business.
Push traffic (in English Push-traffic)-the client base of your Internet resource, which can be monetized or sold. Push-notifications (or in English push-notifications) are short messages that appear on the lock screen of your smartphone or PC screen. Some examples of push notifications:
Push notifications, in comparison with other mailings, have a lot of advantages, but they also have their own peculiarities.
Push notifications are very effective for businesses. With their help, you can conduct a good advertising campaign, promote your website or online store, or increase sales of a product or service. And now some boring graphs and statistics:
Imagine that you have your own site, which is the priority of traffic. Your site is regularly visited by 100 people a day (as shown in the graph). You don’t like it, because you thought and dreamed of something completely different. You decide to connect the push notification service to your site. After a while, you send the first push, which has an intriguing title and an equally intriguing description. And then again-and attendance from a hundred people soars to 500 per day. Then it begins to gradually subside and finally returns to its previous level. You like the previous effect and decide to push again. And again the attendance is at almost the maximum value. Well, what will happen next, you probably already understood.
Now imagine that you are the owner of an online store. Your income for one day is two hundred thousand rubles (as shown in the graph). This, as well as in the previous case, does not suit you. And you decide to connect the push notification service to your online store. You send the first push notification about a sale of, say, clothes. After a while, your profit for one day is one million rubles. Then it begins to gradually subside and returns to the previous value. I think you understand what will happen next.
From these two situations, we can conclude that push notifications are very effective and useful in promoting and promoting your business.
Our service "Push4Site" is the best push-notification service according to various ratings and numerous opinions of our users. We offer four very attractive and cool rates to help promote your business. All that is needed from you is to choose the tariff you are interested in:
1. Personal site
If you need push notifications for a private website with low traffic, then this tariff is perfect for you. The advantages of this tariff:
2. Small/Medium Business
This rate is perfect for business sites that are not related to online sales. Use all the many features of our service for effective and fast communication with your users. The benefits of this tariff include:
3. E-commerce:
A great and profitable e-commerce solution. Benefits and Benefits:
4. Enterprise
A powerful solution for large businesses. Professional consulting and customization, personal implementation manager, support 24 hours a day, dedicated servers, more than 6000 messages per second and all new ads for free and other delights. All this beauty is in this tariff.
For your push email to be useful and beneficial, you need to think carefully about your strategy. We've given you 5 steps to create the perfect push email:
All these steps will help you create the perfect strategy for your push email campaign. And, of course, connect our service to make everything comfortable, profitable and efficient.
As mentioned earlier, push notifications were conceived for the convenience of users, but cunning advertisers altered everything a little, that is, they learned how to make money on these mailings. Now let's see if it is profitable to sell your site's subscriber base and how it will affect your business.
You can sell your subscriber base to the advertising network. An ad network is a system for placing contextual advertising (i.e. advertising that is displayed in accordance with the content of the site or its page), as well as advertising based on user behavior (i.e. what you are looking for and what browsing sites). From this we can conclude that such a platform acts as an intermediary between the advertiser and the publisher.
Ad network partners are usually infotainment sites that earn their pretty penny by monetizing push traffic.
How does this happen:
And now let's brainstorm a little and show the results of such an action. The only result that suggests itself is huge damage to your Internet resource. Let's calculate the amount of damage:
And this is just unethical. Imagine yourself as a subscriber. One day, instead of announcing the news of your favorite site, you get an advertisement for a remedy for nail fungus. It will be very unpleasant, and you will most likely unsubscribe, covering your once beloved site with all the bad words. Plus, you also violate the rules on the processing of personal data. Much use of this? No, not at all.
Buying someone else's push traffic is also a bad idea. This way of promoting your site is a spamming way of promoting. Imagine that instead of news you start to receive ads for fat burners, quick ways to lose weight, means to increase some parts of the body, offers dubious ways to earn money and other nonsense that the subscriber does not need. What kind of reaction will this cause? Certainly not good. Your notifications will most likely be unsubscribed.
When a user subscribes to notifications from your site, then he agrees to receive notifications from your site only and from no other. Sending information from other sites is the imposition of information that is often unnecessary and irrelevant.
Instead of doing such nonsense, it is better to connect our reliable service "Push4Site" and get a 30-day test period for push-notifications, and then select the traffic that suits you best.
As you've probably figured out by now, traffic arbitrage is a very bad way to promote your business. What does buying or selling traffic through ad networks lead to:
Buying push traffic leads to:
And you can also be sanctioned for violating the rules for processing personal data, since you transfer them to third parties, who, in turn, will do whatever they want.
In general, comrades businessmen, do not carry out illegal and unethical actions towards your subscribers, but do everything honestly and through a service proven by many companies.