Every day, customers are becoming more selective in advertising offers. We'll look at ten tricks that work.
Personalization.
Today's customers demand personalization at every stage of interaction. The use of personalized information such as their first name, last name, location, etc., helps to create a connection with the user and can potentially lead to increased sales.
Sell with emotion
A great way to convert users is to tell them that the product will look great on them! Encourage them to add the product to their wardrobe. The main thing is to make sure that this is really the right product)
Make them feel like the product will be their best buy ever! Nudge them with your emotions to click the Buy button.
Use discounts
Discounts reduce your income, but they are a great way to capture price-sensitive shoppers. You can understand which part of your audience is responding to these offers by sending them to a separate page, entered into segments, which will allow you to further work with this audience separately, in a way they understand.
Try FOMO
FOMO-fear of missing out, literally "fear that you are missing something." This is an obsessive feeling that you are living a much less fulfilling life than those around you, you are not doing anything, although you could, and all the most interesting happens where you are not.
Create relevance by letting your customers know that the product they are interested in is quickly disappearing from the shelves!
Show concern
Tell them you are saving the product they left in their cart. And the client can come back and continue at any convenient time. Make your customers special. And show your love and care.
Praise!
Sometimes people (especially those with difficult choices) just need an extra nudge to make a decision. Make them feel like they are making the right choice. Tell them that they taste great or that this is undoubtedly the best choice.
Price reduction!
Who doesn't like a random drop in prices? Increase the special discount for the product they left in the cart. Your customers will be delighted with this offer. For this, we have specially developed one of the abandoned cart scenarios.
Use words such as "Only for you", "Exclusively", "Specifically" to encourage them to make a decision.
Free Shipping
Did you know that 44% of customers abandon their purchases due to high shipping prices. One of the best ways to convert them into sales is with free shipping! Surprise your customers with the free shipping option.
Limit the timing of this offer to ensure higher conversions.
Cross Selling
Show products that you can add to your purchase and get an extra discount. Be sure to emphasize the limitations of the offer and be very careful about the selection of the second item, it should be a really valuable combination.
Push Notifications is an extremely effective sales tool. We hope these tips will help you generate more income and build strong relationships with your customers.
