Babadu — is an online hypermarket for happy parents and people planning to have children! In our online store of children products you can find the most popular toys, clothes and footwear of world brands, everything for expectant mothers and newborns, including nappies and baby food, a wide range of baby carriages and car seats and a wide range of children furniture - from cradles to the design interior of the children's room, as well as goods for training and creativity, books, development methods, goods for sports and recreation and everything for a cozy home.

Dmitry Yanovsky
Online Marketing Director

«Creation of notification takes less than one minute, in contrast to traditional letters, which take several hours to prepare. The user response to the notification occurs instantly, which complements the communication via email and gives a multiplier effect.»


Dmitry Yanovsky
Online Marketing Director

«The choice of topics for which we send notifications helped to make a large segmentation of users and increased transition conversion, due to a more targeted appeal.»

User interests distribution structure

New discounts and promotions ± 60 %
Popular new products for newborns ± 20 %
The best clothes and shoes ± 32 %
Seasonal special offers ± 47 %
New events and broadcasts of Babadu ± 19 %

Dmitry Yanovsky
Online Marketing Director

«We plan to work with more accurate user segmentation by using "tags", to experiment with the time of sending messages and to test the automation abandoned basket mechanism, which will soon be available in the Push4site service.»

The results of sending
push notifications

Due to the subscription without providing personal data and the precise content of notifications received, users are willing to become involved in the process.

The browser notifications channel has a fast feedback that perfectly complements the classical communication means. Unlike many companies that provide similar services, the team has excellent support, reacting instantly to all questions and providing excellent consulting on the implementation of notifications.

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Service for sending push notifications for the site - Push4site

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