Rapid changes in audience preferences, content perception and other external factors force marketers to constantly experiment to get the most out of advertising campaigns. Naturally, you can launch different companies for different types of audiences, but even within the same segment, the response to the presentation of information may differ. To quickly test its hypotheses, Push4site launches split testing of notifications.
A split test or A/B testing is an opportunity to show parts of the audience different options for push notifications, and based on the results, select the notification with the highest conversion and show it to the remaining subscribers to get the maximum results.
This test will help you quickly and easily test various options for presenting information to your audience. And in fact, check out all the tips for increasing the number of conversions. Test the presence of a large picture, add emoji, change the length of the title or text of notifications, now it's easy and simple.
It's so easy and simple, you can test your hypotheses with the new A/B testing feature of notifications in your Push4site account.