According to the results of App Annie extensive research, communication with using emoji is 85% more efficient!
The fact is that our brain perceives these cute smileys as real faces. Our mood changes, and we begin to experience the same emotions that one or other sticker demonstrates. This conclusion was made by British scientists who analyzed the impact of smileys on university students. Thus, marketers got the strongest tool for drawing attention to their messages.
Many big brands immediately adopted this knowledge. The Diesel advertisers used the new knowledge one of the first, they run a campaign with non-standard models repeated famous images of Emoji.
The Always company attracted the attention of the audience to the fact that among the standard icons of professions only male images are used. After that, large companies joined the line of emoticons!
Now, sending push messages with our service, you can give them more emotions using a wide range of smiles.
You can attract new audience to your site from now on and absolutely free!
