Browser notifications is not a novelty, but still everything was wrong! Progressive marketers, who caught the trend in time and started using the instant message tool, spent a lot of effort in order to understand what the audience really wants.
Endless experiments with segmentation, A / B testing and tagging - give positive results, but are too time-consuming.
The tool, developed by us, helped to find the optimal time for sending messages and simplified this task. Due to strict adherence to recommendations, many of our clients managed to increase the CTR up to 35%. But everything turned out to be much easier!
Do not puzzle over and do not decide instead of the consumer, just ask him!
Exactly!
Ask a straight question, what kind of notifications do you want to receive, our reader? And the user will tell you everything.
Meet! Create topics for subscribing to notifications!
Since November, 16th, you can create notifications topics for sending.
And your users will define the content that will be interesting for them by themselves.
Some of our customers have already tested the novelty and shared their experience.
Sending messages with a topic indication showed incredible results:
- The number of unsubscribes decreased more than 2 times;
- audience engagement and loyalty increased by 8.7%
- Conversion to the target action increased many times!
How to send push notifications correctly?
- Describe the main topics, that we usually offer our visitors.
- Choose the 5 most significant and start working with them.
- From now on, send notifications in accordance with the selected topics!
Example of correctly selected topics in the automotive segment:
News (4% of the audience)
Special offers for the service (32% of the audience)
Discounts for new cars (55% of the audience)
Participation in events (36% of the audience)
Offers from partners (17% of the audience)
Do you want to get the same results?
