For news portals, Push notifications are a necessary tool to notice readers of the most important news. Messages from the site significantly expand the audience of readers and instantly attract traffic to the pages of the site.
Connecting a new channel takes less than three minutes, but the automation setup could take a few days to connect the API to the current site.
Push4site engineers decided to simplify this mechanism and developed the automation of sending notifications via the RSS channel of the site, taking into account the preferences of the audience.
RSS allows you to create several tapes of automatic notification and link them by content to previously created message topics. This implementation helps to realise all the rules of right notifications, which we described earlier.
Automation of push messages on the site is already available to all our users.