More than 500 new subscribers per day with Push4site
| Subscribers | The average CTR | The maximum CTR |
| 16 891 | 13,5% | 18,7% |
BABADU is an online hypermarket for happy parents and planners! In our online store of products for children there are the most popular toys, clothes and footwear by world brands, everything for expectant mothers and newborns, including nappies and baby food, a wide rage of baby carriages and car seats and a wide range of children's furniture - from cradles to the designer interior of the children's room, as well as goods for training and creativity, books, development methods, goods for sports and recreation and everything for a cozy home.
"I need less than a minute to create a notification, unlike traditional letters, which take several hours to prepare. The response to the notification occurs instantly, that complements the communication via email and gives a multiplier effect. "
BABADU Online Marketing Director
Service elements used:
Notification Topics
"The choice of topics that we use sending notifications helped to make a large segmentation of users and increase the conversion by clicking-through, due to more targeted treatment."
BABADU Online Marketing Director
The structure of users' interests
| New discounts and promotions | ±60% |
| Popular new products for newborns | ±20% |
| Best clothes and shoes | ±32% |
| Seasonal special offers | ±47% |
| New events and Babadu broadcasts | ±19% |
"Our plans include working with more accurate segmentation of users by " tags ", we are going to experiment with the time of sending messages and test the automation mechanism of the abandoned cart, which will soon be available on the Push4site service."
BABADU Online Marketing Director
Results:
"The most effective cases with pushes were associated with certain events that had a limited offer. Before the test drive of the wheelchairs, we sent out a push with a notification about the discounts that would start earlier: CR ~ 14-17%, conversion to purchase 0.52%, Selections for February 23 and March 8: CR ~ 18%, conversion to purchase 0 , 41% and a good average check. "
BABADU Online Marketing Director
Conclusions:
Due to the using of subscription without providing personal data and the right choice of the content, users are willingly engaged in the process. The channel of browser notifications has a fast response, which perfectly complements the classical means of communication.
