Kaspersky Lab is a global cybersecurity company founded in 1997. Kaspersky Lab’s deep threat intelligence and security expertise is constantly transforming into security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky Lab technologies and we help 270,000 corporate clients protect what matters most to them.

Ekaterina Uchaeva
Head of Digital Sales in META,
Kaspersky Lab

«The decision to try Push4Site notifications has been done immediately after we found out what opportunities this service has. In Kaspersky Lab META Digital Team (the Middle East, Turkey and Africa) is considered to be dynamic, energetic and innovative, so it was not surprisefor anybody that push notifications first appeared on our websites.»

The result of implementation: subscribers - 87,000, the average CTR - 7%, conversion into a purchase - 5%!

«Social Media department in Kaspersky Lab constantly produces interesting content about cyber security and publishes useful tips for users. With the help of Push4Site notifications we inform our subscribers about new articles. Also we send them relevant tips for protection against viruses, hackers, and spyware attacks twice per week. This initiative helps us to keep in touch with our users, entertain and educate them, improve the level cyber threats awareness in META counties.»

The result of implementation: subscribers - 87,000, the average CTR - 7%, conversion into a purchase - 5%!

Additional integration with company partners

«We actively use push notification service for marketing purposes as well by informing our subscribers about new promotions and discounts. We actively set up segments and tags on the site, which allows us to select certain subscribers and send them relevant product offers. Moreover, Push4Site integrated with our ecommerce provider, 2Checkout.com, to send trigger notifications to subscribers who reached the shopping cart but for some reason did not complete the purchase. In this case, customers receive an automatic trigger with a proposal to return to the cart and get an additional discount. Conversion into purchases for returning users reaches 5%. It is also very convenient to use automatic trigger notification if the client didn’t perform any action on the site, for example, was interested in the trial version, but didn’t download the distribution kit.»

The result of implementation: subscribers - 87,000, the average CTR - 7%, conversion into a purchase - 5%!
The result of implementation: subscribers - 87,000, the average CTR - 7%, conversion into a purchase - 5%!

«The service is very simple and user friendly. We have customized the design of notifications according to the corporate style and added images with our green bear mascot. The Push4Site team is open for any suggestions and recommendations, actively suggests new ideas, as well as options for optimizing our push notifications. Colleagues are always available, react quickly and tackle any problem.»

The result of implementation: subscribers - 87,000, the average CTR - 7%, conversion into a purchase - 5%!

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Push4site — Push notifications service for your site

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