Increased involvement and new applications in complex IT projects

The main tasks assigned to the specialists of the digital agency Terralife were:

• Increase engagement for website visitors
• Growth in the number of conversions (applications)

The percentage of conversions for complex technology businesses is always small. This is affected by the length of acceptance of a purchase due to the high cost and complexity of the signing process. And increasing the number of calls requires more interactions with the client at all stages.

To achieve the set goals, Push4site was chosen.

Our service provides a full set of automations and the ability to create your own user interaction scenarios at the stage of its life cycle, from visiting a site to performing a targeted action.

What tools were used?

• Audience segmentation is a set of tools that allows you to highlight users who showed interest in certain pages or performed the necessary targeted actions on the site, in separate groups. In the future, these groups were used for targeting mailings.
• Trigger notifications and basic scripts. At the expense of basic scripts, welcome chains and reactivation of users who have not visited the site for a long time were introduced, and programmable trigger scripts helped to implement complex mailing logics that bring visitors to conversions.
• Mass and segmented mailings. In addition to automatic scenarios, Terralife agency specialists have developed a unique content distribution plan for different user groups, including: newsletters, prepared special offers and invitations to webinars.

Results

The implementation of push notifications from Push4site has shown excellent results for sites with a complex technological product. As a result, over 12 months of work, we managed to increase the site conversion by 5% and get 130+ registrations from the push notification source, due to which the number of leads increased by 34%.

As in the case of Kaspersky, the implementation of browser notifications has proven to be effective in dealing with incoming traffic and superior over the standard e-mail channel.

The full case is published on the Digital Agency website Terralife.