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Полезные советы от Push4site

Apple is willing to share push notification data with law enforcement agencies in the United States

Apple is willing to share push notification data with law enforcement agencies in the United States

Apple has updated its legal filing to indicate that the company will comply with requests from law enforcement authorities in the United States to provide information about the Apple ID associated wit...
How to create the best push notification? Artificial intelligence will help! 🤖

How to create the best push notification? Artificial intelligence will help! 🤖

Writing texts for your notifications takes a lot of time and effort. There is a lot to consider: Catching title; Short but strong content; Respect the tone of communication; Grab attention. Introdu...
Web Push Notifications on iOS, iPhone

Web Push Notifications on iOS, iPhone

You read correctly. For years, the most requested feature may finally be coming to iOS and iPadOS: Web Push and Web Notifications. But there is great news: Currently this is an experiment with disa...
Changing the design of web push notifications in macOS

Changing the design of web push notifications in macOS

Starting with macOS Big Sur, web push notifications can have an extra line of text! Users will also be able to click on the new dropdown feature (upper right corner of the notification) that will all...
How to return a user to the site? Kaspersky Lab experience

How to return a user to the site? Kaspersky Lab experience

How do I return visitors who have left my website? This question was asked by the eCommerce team of the META region of Kaspersky Lab. Before push notifications were introduced, the company used em...
A/B test of push campaigns

A/B test of push campaigns

Rapid changes in audience preferences, content perception and other external factors force marketers to constantly experiment to get the most out of advertising campaigns. Naturally, you can launch d...
Business breakfast Google and Push4Site

Business breakfast Google and Push4Site

December 4 was our first business breakfast with Google. The main topic of the event was the possibilities of serviceworker technology and their application in business. Everything went in the form...
All Push4site clients are converted to VAPID protocol

All Push4site clients are converted to VAPID protocol

VAPID is the latest notification delivery mechanism that allows you to identify the sender server and deliver content to the end user without the involvement of GCM / FCM services. Simply put, VAPI...
Mini landing by Push4site

Mini landing by Push4site

Push notifications technology opens up new horizons for working with traffic without personal data. But what if your product is complex enough to sell it through web pages or does sales technology in...
Onesignal does not work

Onesignal does not work

Since July 19, 2019, Onesignal, a major browser push notification service, has ceased to be available. The fact is that the IP address of the service entered the register of prohibited sites as presc...
Yandex pessimizes for push notifications?

Yandex pessimizes for push notifications?

Recently, Yandex made a publication in a blog for webmasters on the topic of sanctions for using push notifications . As it should have been, many SEO specialists of contractors who serve various si...
9 ways to increase the conversion rate of notifications

9 ways to increase the conversion rate of notifications

Every day, customers are becoming more selective in advertising offers. We'll look at ten tricks that work. Personalization. Today's customers demand personalization at every stage of interaction...
How to get more clicks with Rich Push

How to get more clicks with Rich Push

Rich push-notifications with a large picture or interaction elements. This means you can use the full power of visual marketing and significantly shorten the user's journey to the landing page. ...
Psychology of visual images

Psychology of visual images

Fact: The human brain can see images that are less than 13 milliseconds long. Half of our brain is responsible for processing visual images, and we spend a lot more effort on understanding text. ...
Browser Notifications for Opera

Browser Notifications for Opera

Push4site is pleased to welcome Opera among browsers that support desktop notification technology. Opera has a share of more than 3% of Runet users, and is the 5th most popular browser. Opera browser ...
Push notifications delivery channel

Push notifications delivery channel

Push notifications is a new channel for delivering short notifications directly to a browser or mobile application. High visibility and almost instant delivery, attracts more attention of marketers fr...
Welcome Chains Guide

Welcome Chains Guide

In the modern world, there are various ways to achieve audience transitions to a site or application, sending ordinary letters does not surprise anyone. In light of these developments, "welcome" lett...
Push notification service

Push notification service

Push notifications service , in the modern sense, is not just the ability to send messages to all subscribers without unnecessary problems and from a single interface, but a marketing tool. Like any...
What are Push Notifications?

What are Push Notifications?

In this article we will try to explain what push notifications are. Today, many sites offer sign up for push notifications right away. And every day, these sites appear more and more often. Let's star...
Trigger push notifications

Trigger push notifications

One of the many tools for retaining customers is considered to be trigger distribution - personal messages for users. What are triggers? Trigger distribution – is an automatically sent notificati...
Web push.World services comparison.

Web push.World services comparison.

The push notifications technology, quickly gained popularity all over the world due to easy integration and visitors’ good attitude to this. Now almost every owner of the site, who pays attention to t...
How to make push notifications for a website

How to make push notifications for a website

Push notifications is a tool for communicating with clients and site audience. This new marketing channel has features that are not found in other promotion methods, which is why push notificat...
Push4site switches to native notifications from Chrome to macOS

Push4site switches to native notifications from Chrome to macOS

Notifications sent via Push4site will be shown in the macOS right in the Notification Center instead of the Chrome system, beginning with Chrome 59. This change will help you to display messages on t...
Automation of Push messages on the site

Automation of Push messages on the site

For news portals, Push notifications are a necessary tool to notice readers of the most important news. Messages from the site significantly expand the audience of readers and instantly attract traffi...
Incorrect application of Push-notifications

Incorrect application of Push-notifications

4 main faults in using push notifications and how to correct them. Push notifications are an extremely handy tool for attracting an audience to your site in real time. A good advertising campaign wit...
Push notifications for online stores

Push notifications for online stores

More than 500 new subscribers per day with Push4site "I need less than a minute to create a notification, unlike traditional letters, which take several hours to prepare. The response to ...
Push notifications with large pictures

Push notifications with large pictures

New Push notifications formats created by Push4site, allow you to create not only interactive messages for visitors of your site, but also bright notifications by adding a large image. Now, mark...
Push notifications with interaction buttons

Push notifications with interaction buttons

Now the communication with the visitors of your site has become not only instant, but also interactive! Due to the using of Push notifications with interaction buttons, you can get feedback, offer use...
Emoji increase the opening of push notifications by 85%

Emoji increase the opening of push notifications by 85%

According to the results of App Annie extensive research, communication with using emoji is 85% more efficient! The fact is that our brain perceives these cute smileys as real faces. Our mood chang...
Examples of using push notifications on the site

Examples of using push notifications on the site

Qualitative notifications are a real way not to irritate your users with an ill-conceived system, because, otherwise, there is a risk of losing access to them forever. Do you need additional motivatio...
What is Push traffic

What is Push traffic

Initially, push notifications were conceived as an auxiliary tool for the user: to remind about an event (both an online event and a real one, that is, held not on the Internet), notify about the...
How to turn off push notifications?

How to turn off push notifications?

Modern marketing technologies in inept hands, turn a new communication channel into an irritating factor for visitors by sending any stuff instead of important information. We have already talked abo...
How to send Push-notifications correctly!

How to send Push-notifications correctly!

Browser notifications is not a novelty, but still everything was wrong! Progressive marketers, who caught the trend in time and started using the instant message tool, spent a lot of effort in order t...
Push-notifications for the restaurant business

Push-notifications for the restaurant business

Browser messages are a new channel of communication with the target audience of your site. Meet: Push - are short messages that come right to a desktop even when the browser is turned off. The techno...
Push-notification lifetime

Push-notification lifetime

Agree, to find out about special conditions or fantastic discounts for the goods that you so wanted to buy is very cool! But it's great only at the exact moment when you need this information! What is...
Segmentation of push notifications

Segmentation of push notifications

It has long been no secret for marketers that the cost of interaction with the audience has low effectiveness, if the marketing messages addressed to buyers do not take into account their interests an...
Welcome notifications on the site in one click

Welcome notifications on the site in one click

Last week we launched some interesting functions. The one will help you to increase the number of subscribers, the other will hold them for a long time. Firstly, greet your subscribers with a notific...
Optimize the number of subscriptions with Push4site and the percentage of clicks on notifications - Push4site user research.

Optimize the number of subscriptions with Push4site and the percentage of clicks on notifications - Push4site user research.

Statistics of push notifications at a glance The number of subscribers – 150 The average click-through rate for push-notifications – 11.29% The highest percentage of clicks – 18.18% Result: the number...
Push Notifications: 4 ways to increase sales with existing Internet traffic

Push Notifications: 4 ways to increase sales with existing Internet traffic

As marketers, we all know the importance of driving traffic to our sites. More traffic - more views, more additions to the shopping cart, therefore, more sales (at least, we hope so!). We use various ...